I hope you clearly understand what you need to avoid so that you can 100% focus on selling products.
But, not just any products… No sir! We’re going to be selling niche information products. That’s a mouthful but the idea is simple. You need to focus on a niche and you need to stuff “stuff” not services. And, not just any stuff but “digital stuff” which I’ll explain very clearly in a minute. Let’s talk about what really needs to be delivered on Fiverr, then we’ll talk about selling digital stuff.
On Fiverr, many buyers are looking to buy services to solve a problem or get some desired result. For example, you might go to Fiverr to find someone to design a logo or write some articles for you. You’re looking to get a result.
Now, that buying behavior certainly looks like you’re buying a service, or that you’re trading money for someone else’s time. But, the essential truth is that you’re just buying a result. You’re buying an outcome. You’re buying a solution.
“Ah ha!” you’re saying… Well, that’s right. You don’t really care if it takes 2 minutes or 2 hours. You just want your ebook cover… or death metal version of “Happy Birthday” in German. (Free growling!) It simply doesn’t matter what the other person did. You don’t think about their effort. That’s their problem, not yours.
So, if we shift our thinking, our job as a Fiverr seller is to deliver outcomes. There’s no obligation to deliver time. We’re not required to do any work. We’re not forced by contract to actually “do” anything unless we set up a gig that requires time. Instead, we’re obligated to deliver outcomes…
“Ah ha!” again… because now you know that you don’t have to do work, you can just deliver outcomes. You just deliver results such as PDFs, MP3s, videos and other “digital stuff” that requires no extra work. That’s because the work has been done and captured as a digital product. That is what you sell. So, instead of delivering services and wasting time, you deliver PDFs and stuff like that from your hard drive. How cool is that?
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