bc4

Sound complicated? It's not. This exact process will all become clearer as we progress and dig deeper. There's a big old back-story about curation. Traditional curation vs. on-line curation, the ethics, the roots etc. and if you've got the time there's some fascinating (and some not so fascinating) reading you can do on the subject. We can't really get into the scope of all that in this guide. We want you to be able to jump right in. However, in a book called Curation Nation, which I devoured, on a flight between San Francisco and New York last year (with a brief break to watch a movie (Mega Mind) of course) there's an awesome passage that so perfectly embodies our take on the aim and ethics of on-line curation that I'll just quote it here directly: "Let's face it, we're drowning in data. Our inboxes are flooded with spam, we have too many "friends" on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard. Fortunately, there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant... Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web's breadth and depth and provides a measure of human sorting and filtering that search engines simply can't achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise!" Think about it...